Publicis
Washington Lottery – “Birds” - Seattle
What a hilarious and thought provoking commercial for the Washington Lottery. This is one of the coolest ideas ever! I wonder what these birds were thinking. I want to go hang gliding now and take a bird, or my dog, with me. This idea had to have come from a great brainstorming session.
Saatchi & Saatchi
Lexus – “We’ve never been closer” – Sydney
This is a commercial that is brand spanking new out of Saatchi’s Sydney office. The old and new RX weren’t the most beautiful cars to look at in my opinion but this commercial will perhaps make the moms that buy this car think they are ultra hip and sporty in this un-hip and un-sporty car. Mission Accomplished. This is a pretty standard ad for Lexus but with faster shots, darker lighting and dogs. It shows some product features, gives some good facts and exudes a lifestyle that they are trying to promote. It’s not a commercial I would create, but I think it will give this car an edge that it needs.
Lexus – “We’ve never been closer” – Sydney
This is a commercial that is brand spanking new out of Saatchi’s Sydney office. The old and new RX weren’t the most beautiful cars to look at in my opinion but this commercial will perhaps make the moms that buy this car think they are ultra hip and sporty in this un-hip and un-sporty car. Mission Accomplished. This is a pretty standard ad for Lexus but with faster shots, darker lighting and dogs. It shows some product features, gives some good facts and exudes a lifestyle that they are trying to promote. It’s not a commercial I would create, but I think it will give this car an edge that it needs.
Leo Burnett
Terna – “Birds” – Rome
Being from the south, this image is everywhere when you get out into the Delta. Every power line has birds between every pole. I think Leo Burnett did a great job of conveying the idea of energy in water with something a lot of us can relate to. Looks like the birds are just chilling and talking about neighborhood gossip. Little do they know they’re sitting on thousands of volts of power.
Equinox – “happily ever” – Minneapolis
Being a member of equinox myself, I’m a little surprised this is the look they were going for but then again maybe I’m not. It’s certainly more aesthetic than functional, which certainly reflects their belief that aesthetics are important in a fitness facility. It looks like a D&G ad rather than your typical YMCA, but YMCA equinox is not. Oh well, sex sells and this will probably make everyone with less than perfect bodies run to their nearest equinox in hopes of seeing these people. At first I was skeptical, but now that I’ve thought it through, I think this will probably be pretty successful for equinox, nice job Fallon. It may not be the most forward thinking in terms of society but it certainly will sell memberships.
Terna – “Birds” – RomeBeing from the south, this image is everywhere when you get out into the Delta. Every power line has birds between every pole. I think Leo Burnett did a great job of conveying the idea of energy in water with something a lot of us can relate to. Looks like the birds are just chilling and talking about neighborhood gossip. Little do they know they’re sitting on thousands of volts of power.
Fallon Worldwide
Equinox – “happily ever” – MinneapolisBeing a member of equinox myself, I’m a little surprised this is the look they were going for but then again maybe I’m not. It’s certainly more aesthetic than functional, which certainly reflects their belief that aesthetics are important in a fitness facility. It looks like a D&G ad rather than your typical YMCA, but YMCA equinox is not. Oh well, sex sells and this will probably make everyone with less than perfect bodies run to their nearest equinox in hopes of seeing these people. At first I was skeptical, but now that I’ve thought it through, I think this will probably be pretty successful for equinox, nice job Fallon. It may not be the most forward thinking in terms of society but it certainly will sell memberships.
Kaplan Thaler Group
Swiffer – “baby come back” – NYC
These “baby come back” ads were a small-chuckle-laugh sort of funny when they first aired but I think they’re getting a little tired now. At least they had a few in their pockets to keep the visuals fresh even if the idea was the same. But I mean, think about it. Swiffer is a pretty boring product, and most cleaning product commercials are in turn – boring. So for Mrs. Thaler to bring humor to Swiffer was wonderful. Say goodbye mop and broom, you aint comin back.
Swiffer – “baby come back” – NYC
These “baby come back” ads were a small-chuckle-laugh sort of funny when they first aired but I think they’re getting a little tired now. At least they had a few in their pockets to keep the visuals fresh even if the idea was the same. But I mean, think about it. Swiffer is a pretty boring product, and most cleaning product commercials are in turn – boring. So for Mrs. Thaler to bring humor to Swiffer was wonderful. Say goodbye mop and broom, you aint comin back.
Team One Advertising
Lexus – ES – NY
When looking for an ad from Team One Advertising to put on here, I have to admit, I couldn’t find many that I liked. This one is for lexus and basically talks about sensors the whole time. I’m not even sure if the majority of buyers would even want to hear about all of this. But it is nice when a luxury brand, or a brand in general for that matter, talks about product features instead of simply projecting a lifestyle.
Lexus – ES – NY
When looking for an ad from Team One Advertising to put on here, I have to admit, I couldn’t find many that I liked. This one is for lexus and basically talks about sensors the whole time. I’m not even sure if the majority of buyers would even want to hear about all of this. But it is nice when a luxury brand, or a brand in general for that matter, talks about product features instead of simply projecting a lifestyle.
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