AMP Energy Drink – “Walk of No Shame” – New York
I liked this commercial for AMP because of its imperfections. The music isn’t perfect, the voices aren’t totally on key, and I think that’s what makes it cool. The walk of shame is definitely a part of younger society and is often talked about among friends but seldom in the media. I think it’s hilarious that they’re doing this commercial based upon this idea. And it fits in nicely with the product too. I also like that they agency took advantage of their location and shot in what looks to be the West Village in NYC.
DDB
Volkswagen Golf – “Enjoy the Everyday” – London
This commercial for the VW golf is cool because it shows you how much time you spend in your car and all the different things that go on around you. The editing is trendy but applicable and really puts it all into perspective quickly. The music builds up nicely and really goes with the mood of the accompanying shots. I love cars so I always appreciate a good car commercial.
Volkswagen Golf – “Enjoy the Everyday” – London
This commercial for the VW golf is cool because it shows you how much time you spend in your car and all the different things that go on around you. The editing is trendy but applicable and really puts it all into perspective quickly. The music builds up nicely and really goes with the mood of the accompanying shots. I love cars so I always appreciate a good car commercial.
TBWA
Visa – “go.” – India
This commercial by TBWA for Visa is a little strange to me. I can’t pick it out, but something isn’t quite right about it. The images are great, very colorful and different and shows a wider range of all things “go” but I feel like the whole concept driving the “go” theme might be a little tired. One-word phrases are now the names of stores, restaurants, clubs, and bars. And now the idea is being taken even further. In some cases it works and in some cases it doesn’t. The word certainly applies to how people use their Visa cards but hmmmm I just can’t figure it out.
Visa – “go.” – India
This commercial by TBWA for Visa is a little strange to me. I can’t pick it out, but something isn’t quite right about it. The images are great, very colorful and different and shows a wider range of all things “go” but I feel like the whole concept driving the “go” theme might be a little tired. One-word phrases are now the names of stores, restaurants, clubs, and bars. And now the idea is being taken even further. In some cases it works and in some cases it doesn’t. The word certainly applies to how people use their Visa cards but hmmmm I just can’t figure it out.
180 Amsterdam/ 180 LA
WOW! Really like this one. I think its great when a font can become so iconic for a brand, and in this case I knew it was Adidas right from the start because of the font. I enjoyed everything in this ad. 1) It shows you all of the areas that adidas is present or involved with 2) It didn’t over-emphasize the brand name but still got the point across 3) The copy has a good flow 4) I liked the continual spinning font combined with the continual pan right of the camera.
I would definitely be proud of this simple and beautiful ad if it were my own.
WOW! Really like this one. I think its great when a font can become so iconic for a brand, and in this case I knew it was Adidas right from the start because of the font. I enjoyed everything in this ad. 1) It shows you all of the areas that adidas is present or involved with 2) It didn’t over-emphasize the brand name but still got the point across 3) The copy has a good flow 4) I liked the continual spinning font combined with the continual pan right of the camera.
I would definitely be proud of this simple and beautiful ad if it were my own.
Goodby Silverstein
Comcast – “Dream Big” – NY
Cable companies certainly don’t have much of a personality, but in this ad I think it starts to give Comcast one. The use of real people inside of a virtual cartoonish animated world is great. I like the way they don’t use any cuts but instead just move through the Comcast “world” they have created. It’s fun and different and gives a little bit of an edge to a company that usually just competes with packages, bundles and prices. I especially like how the cloud brought the guy in the hot tub his drink. I would love to have a cloud like that.
Comcast – “Dream Big” – NY
Cable companies certainly don’t have much of a personality, but in this ad I think it starts to give Comcast one. The use of real people inside of a virtual cartoonish animated world is great. I like the way they don’t use any cuts but instead just move through the Comcast “world” they have created. It’s fun and different and gives a little bit of an edge to a company that usually just competes with packages, bundles and prices. I especially like how the cloud brought the guy in the hot tub his drink. I would love to have a cloud like that.
Dieste Harmel & Partners
Pine Sol – “Shame” – San Francisco
Hahaha that’s embarrassing! The blame totally gets shifted at the end from the daughter to the parents. Nice. I won’t spoil it -- take a look.
Pine Sol – “Shame” – San Francisco
Hahaha that’s embarrassing! The blame totally gets shifted at the end from the daughter to the parents. Nice. I won’t spoil it -- take a look.
GSD&M Idea City
BMW – “The Art of Driving” – Austin
I’ve always been a huge BMW fan, and their commercials are always very classic and inspired. I think they really do justice to the cars and the brand. This ad has really been viral, not for the commercial but for the idea. I have seen this ad as an iphone app, on Tivo as an ad on the home screen, in the BMW magazine, on TV, in the news, and several other places. The iphone app is so cool by the way so definitely check it out if you have an iphone. I like the way that this ad combines: the car, the art, and the making of the ad all into one cohesive piece. It would be hard to do this so I appreciate the finished product. I wonder if this splatter paint z4 is up for auction somewhere. I guess the only question would be… Christie’s or ebay haha!
BMW – “The Art of Driving” – Austin
I’ve always been a huge BMW fan, and their commercials are always very classic and inspired. I think they really do justice to the cars and the brand. This ad has really been viral, not for the commercial but for the idea. I have seen this ad as an iphone app, on Tivo as an ad on the home screen, in the BMW magazine, on TV, in the news, and several other places. The iphone app is so cool by the way so definitely check it out if you have an iphone. I like the way that this ad combines: the car, the art, and the making of the ad all into one cohesive piece. It would be hard to do this so I appreciate the finished product. I wonder if this splatter paint z4 is up for auction somewhere. I guess the only question would be… Christie’s or ebay haha!
LatinWorks
Bud Light – “Language of Love” – Austin
Well, I chose to post this one so I could hate on it. After taking an advertising ethics class this semester I have become even more aware of harmful things in ads. I think that this ad is poor first of all because it has Carlos Mencia in it, I’m not a fan and I think it’s pretty predictable for LatinWorks to use him also. Secondly I think that this ad contains a few “soft” ethical issues. First it displays several ethnicities in a less than perfect light and also in some stereotypes. At the end when the “attractive blonde white female” is already with another man, it’s intended to be funny or get laughs because of the fact that “that would never happen”. It perpetuates the idea that people should or currently only date people “in their league”. If I was in this agency, I would scrap it and say hell no this isn’t going on the air. There has got to be other ways to sell Bud Light than to sell out minorities.
Bud Light – “Language of Love” – Austin
Well, I chose to post this one so I could hate on it. After taking an advertising ethics class this semester I have become even more aware of harmful things in ads. I think that this ad is poor first of all because it has Carlos Mencia in it, I’m not a fan and I think it’s pretty predictable for LatinWorks to use him also. Secondly I think that this ad contains a few “soft” ethical issues. First it displays several ethnicities in a less than perfect light and also in some stereotypes. At the end when the “attractive blonde white female” is already with another man, it’s intended to be funny or get laughs because of the fact that “that would never happen”. It perpetuates the idea that people should or currently only date people “in their league”. If I was in this agency, I would scrap it and say hell no this isn’t going on the air. There has got to be other ways to sell Bud Light than to sell out minorities.
Martin Williams
Mainstream ads. This is what I would consider mainstream. It’s fun, and quick and gets the point across. It’s harmless, not particularly creative, doesn’t challenge the viewer or respect their intelligence, but its not bad, just not great.
Mainstream ads. This is what I would consider mainstream. It’s fun, and quick and gets the point across. It’s harmless, not particularly creative, doesn’t challenge the viewer or respect their intelligence, but its not bad, just not great.
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