Truth – “Don’t always die” – D.C.
This is one of the commercials in the “truth” campaign that I do like. It’s factual and scary and hopefully will get people to stop smoking by bringing up a new viewpoint. Arnold teamed up with CPB to do the truth campaign and for the most part I think it was very successful. I HATE the ads with all the cartoons and singing and dancing though. I think it is the biggest waste of money and if I smoked I would smoke an extra cig after seeing one of those to calm me down from the rage I would experience from the money wasted on one of the dumbest concepts I’ve seen to date. And I AM the target market.
Euro RSCG
Volvo – Olympics – Australia
Who doesn’t love a well time ad that corresponds with an event we all love so dearly, the Olympics. This is a cool print ad, because its 2 familiar images in unfamiliar ways. And I like the copy at the bottom; it really feels like the company is talking directly through the ad. I think it’s this type of direct communication that can bridge the gap between company and consumer. But Volvo is Swedish right? What’s up with that?
Who doesn’t love a well time ad that corresponds with an event we all love so dearly, the Olympics. This is a cool print ad, because its 2 familiar images in unfamiliar ways. And I like the copy at the bottom; it really feels like the company is talking directly through the ad. I think it’s this type of direct communication that can bridge the gap between company and consumer. But Volvo is Swedish right? What’s up with that?
McKinney
Sherwin Williams – “Ask Sherwin Williams” – Durham
PLEASE read the sub head on this ad. It’s so creative and puts a funny spin on the typical “where babies come from” talk. They push the envelope but in a classy and funny way that will probably get a rise out of even the most prude person. This ad gives Sherwin Williams a hip and sarcastic tone that I think will be good for the brand.
PLEASE read the sub head on this ad. It’s so creative and puts a funny spin on the typical “where babies come from” talk. They push the envelope but in a classy and funny way that will probably get a rise out of even the most prude person. This ad gives Sherwin Williams a hip and sarcastic tone that I think will be good for the brand.
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