McCann Erickson
Blackberry – “Thumbs” – New YorkThis is a great example of the power of negative space. The black on red really emphasizes that this ad is for Verizon without the actual logo taking up a large portion of the ad. You have to think about this one for about a second and it’s a good laugh. Everyone has joked about their texting skills or their tired thumbs at some point. So I think it really makes Verizon look like they’re in touch with their consumers.
Durex – XL – Athens
Ok so earlier I pointed out how I didn’t like the Durex ad produced by Ogilvy. This is an example of what I consider to be smart advertising for an adult product. Its not in your face or provocative, and you wouldn’t be upset if your child stumbled upon it. I think its creative and funny.
Ok so earlier I pointed out how I didn’t like the Durex ad produced by Ogilvy. This is an example of what I consider to be smart advertising for an adult product. Its not in your face or provocative, and you wouldn’t be upset if your child stumbled upon it. I think its creative and funny.
The Martin Agency
GEICO – “The Serious Side of the Gecko” – Richmond, VA
COPY! COPY! COPY! – It’s all about the copy in this ad. The image of the gecko is great, and the size and layout of the copy is even better. This definitely looks like something from David Ogilvy himself. Modern advertising seldom has this much copy, but I think when it’s done like this you can certainly say a lot and get people to read it too. It’s important that the first few sentences are easy to read and they are in this ad. I’m really stunned by this. I think it’s perfect.
TM Advertising
AA – “Why you fly” - Dallas
We saw this commercial for American Airlines in class but I liked it too much to not mention it on here. This commercial is sure to connect with everyone who has ever flown. Flying is the way that we are all able to do so many things that were not possible years ago. It’s so exciting to go see a family member or friend or come home from a long trip. TM really connects with these feelings and delivers a great commercial that has a lot of emotional appeal for me at least. I really really like this ad and think that AA was really proud to run this.
COPY! COPY! COPY! – It’s all about the copy in this ad. The image of the gecko is great, and the size and layout of the copy is even better. This definitely looks like something from David Ogilvy himself. Modern advertising seldom has this much copy, but I think when it’s done like this you can certainly say a lot and get people to read it too. It’s important that the first few sentences are easy to read and they are in this ad. I’m really stunned by this. I think it’s perfect.
TM Advertising
AA – “Why you fly” - Dallas
We saw this commercial for American Airlines in class but I liked it too much to not mention it on here. This commercial is sure to connect with everyone who has ever flown. Flying is the way that we are all able to do so many things that were not possible years ago. It’s so exciting to go see a family member or friend or come home from a long trip. TM really connects with these feelings and delivers a great commercial that has a lot of emotional appeal for me at least. I really really like this ad and think that AA was really proud to run this.
DraftFCB
Honda CR-V – “Dress for it” – Australia
Good music can make an ad – ask apple. This commercial is one of those one’s where you’re not really sure what they’re advertising until the end, but it’s entertaining enough to keep you interested until you find out the answer. CG and special effects are really allowing some cool concepts to come to life. The CR-V has certainly taken advantage of these new developments.
Honda CR-V – “Dress for it” – Australia
Good music can make an ad – ask apple. This commercial is one of those one’s where you’re not really sure what they’re advertising until the end, but it’s entertaining enough to keep you interested until you find out the answer. CG and special effects are really allowing some cool concepts to come to life. The CR-V has certainly taken advantage of these new developments.
Lowe
Land Rover – “Directions” – MalaysiaThis is GREAT. I don’t want to say anything about this. It totally speaks for itself. What an awesome idea.
Carmichael Lynch
Harley Davidson – “Build Yours” – MinneapolisHarley Davidson is typically associated with pretty rough and tough manly men. This print ad attempts to reposition the brand to target female riders. I think it’s a great idea and its great to look at, but I think the woman is a little too robot-ish. I think the sex appeal is missing, even women might be turned off by this. I think it’s the “eyes” and the “hair”.
Hill Holiday
Brookline Community Foundation – “food” – BostonI know that when I want to donate to charity I often want to do something rather than just write a check. But often there’s no time or the foundation simply doesn’t have an area that you could help. Sometimes they just need funds. This ad speaks to people like myself and illuminates the idea that money is food. The art direction is great, just a folded up personal check into an origami-like chicken. I like the copy at the top also. Another ad that you have to spend a little time with, but one that rewards you when you do.
Deutsch
PlayStation 3 – Motor Storm Pacific Rift – “Air Raid” – LA
WAIT! Before you watch it, let me tell you this. This is real and was shot with stuntmen and real skydivers with cameras on location at the Salton Sea. Knowing that makes it way more interesting to watch. This stunt is probably the only thing that could precede images from a crazy game like this. Looks like fun to me!
PlayStation 3 – Motor Storm Pacific Rift – “Air Raid” – LA
WAIT! Before you watch it, let me tell you this. This is real and was shot with stuntmen and real skydivers with cameras on location at the Salton Sea. Knowing that makes it way more interesting to watch. This stunt is probably the only thing that could precede images from a crazy game like this. Looks like fun to me!
Mullen
Columbia – Wenham, MAEarlier I mentioned mainstream commercials, not bad, not great. They get the information across but don’t entice or intrigue. This is what I would consider a good example of a mainstream print ad. It’s just something I would flip right by. I think the only reason I would read ANY of the copy on this ad is if I were currently in the market for an outdoor backpack. Moving along…
Campbell Mithun
Susan G. Komen – “Join the Battle” – MinnesotaPretty basic and overplayed art direction to me, but with the intensity of the subject it brings new life to the look. The red color of the gloves is very powerful, and I think it makes a quick statement, which is exactly what this cause needs. I think this is a good diversion from the typical breast cancer ad.
Dailey & Associates
QuickBooks – “Parrots Tell the Truth” – LA
I laugh every time I see this commercial. One of my friends in high school had an African Grey parrot that would answer the phone and say other hilarious things so I can definitely relate to this commercial. They definitely pick up on what you say and how you say it and repeat it back after a period of time. Take a look at this ad and then ask yourself. If you had a parrot, what would it start to say. I think mine would say “duh”. haha
QuickBooks – “Parrots Tell the Truth” – LA
I laugh every time I see this commercial. One of my friends in high school had an African Grey parrot that would answer the phone and say other hilarious things so I can definitely relate to this commercial. They definitely pick up on what you say and how you say it and repeat it back after a period of time. Take a look at this ad and then ask yourself. If you had a parrot, what would it start to say. I think mine would say “duh”. haha
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